In this episode, we sit down with Rory Sadler, Co-Founder and CEO at Trumpet to discuss the evolution of B2B buying journeys and how tools like Trumpet - are centralizing and transforming the process. As Rory Sadler explains, "We built Trumpet to centralize the entire journey from outreach to onboarding and really to increase collaboration and make it feel less of a transaction and more of a journey."

In this conversation, they cover key topics such as:
- From the legacy to the modern B2B buying journey, what has changed?
- As companies lean towards product-led growth models, what is the future of the B2B digital buyer journey?
- How does buyer enablement and sense making sales impact the procurement process?
- How does Trumpet's platform improve the B2B sales process?

--------

TIMESTAMPS

00:02:52 - Rory Sadler shares his journey to founding Trumpet and his experience as a sales rep
00:04:50 - Shift in B2B Sales towards Buyer Enablement
00:08:49 - The Role of Salespeople in Modern Software Evaluation
00:10:25 - The Importance of Sense Making Sales and Buyer Enablement
00:11:10 - Redefining the Modern B2B Buyer Journey
00:14:35 - Improving Sales Velocity with Trumpet's Microsite Builder
00:20:12 - The Importance of Multithreading in the Modern B2B Buying Journey
00:22:08 - Improving B2B Sales Processes with Trumpet
00:26:34 - The Future of B2B Digital Buyer Journeys
00:30:24 - Exploring Trumpet's Data Set and Asynchronous Journey Insights
00:33:25 - Making the Buyer's Journey More Asynchronous
00:36:44 - The Most Successful Medium in Sales Pods
00:39:40 - Supercharge your sales with Trumpet: A look at the intelligent sales dialer

‍