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Use Cases

Our AI sales intelligence looks for events that trigger an opportunity for business change.

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Popular use cases

Negative Event
Cybersecurity Issue
Will be looking to take necessary measures to tighten their security.
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Growth Event
Funding Rounds
Fuels product development, marketing, and lead generation.
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Transformation Event
Key Person Change
An indicator of upcoming shifts in strategies and products.
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All use cases

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Transformation Event
Acquisition
Potential for adopting new technologies and methods company wide.
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Growth Event
Awarded Contract
A company awarded a new contract is a great indicator of trajectory.
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Growth Event
Clinical Trial
A constant need for compliance and privacy solutions.
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Growth Event
Company Receives Award
A great event trigger for warming up conversations.
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Negative Event
Company Shut Down
Great opportunity for another company to capitalise on the fall out.
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Growth Event
Conference Update
Gives insight into what a company has been working on.
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Negative Event
Cybersecurity Issue
Will be looking to take necessary measures to tighten their security.
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Negative Event
Digital Failure
Will need tech & tools to help them get their services back on track.
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Transformation Event
Digital Transformation
Focus on improving infrastructure and move away from outdated systems.
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Negative Event
Downgrading Function
This will highlight where a company is cutting back on spend.
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Transformation Event
ESG/Corporate Responsibility Update
A great way to warm up your initial conversations.
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Growth Event
Expansion Plans
Companies announcing scaling plans indicates buying potential.
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Negative Event
Facility Closure
Ptential opens for competitors to step in and capitalise.
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Growth Event
Facility Expansion
Facility expansion is a great indicator of company priorities.
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Growth Event
Financial Results Announcement
Can provide a fantastic opportunity to introduce your solution.
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Growth Event
Funding Another Company
If a company is investing in another, they have money to spend.
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Growth Event
Funding Rounds
Fuels product development, marketing, and lead generation.
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Growth Event
Growth Revealed
Offers insight into the company’s focus and future development plans.
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Negative Event
HR Issues
Open to quick solutions to what can be very expensive issues.
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Growth Event
IPOs
Companies need to spend capital to fuel growth and fulfil expectations
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Growth Event
Job Losses
Layoffs can suggest a cost-cutting exercise & a need for new services.
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Transformation Event
Key Person Change
An indicator of upcoming shifts in strategies and products.
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Negative Event
Legal Dispute
Likely to be looking to tighten up on their procedures.
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Growth Event
Licensing Agreement
Likely looking for new solutions to manage their expanded portfolio.
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Negative Event
Location Closure
Highlights opportunities for competitor firms to fill a market void.
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Transformation Event
Management Shuffle
Will almost certainly lead to strategic changes & investment.
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Growth Event
New Businesses
Any new business can spell opportunity for sales professionals.
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Growth Event
New Facilities
A new facility shows where a company is investing.
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Growth Event
New Fund
Great intel on what areas of the market are receiving fresh capital.
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Growth Event
New Offices
Visible signs that a company is in spending mode.
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Growth Event
New Product Developments
A good indicator that a company’s area of operation is growing.
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Negative Event
Non-Compliance
Companies will look to fill gaps in their policies and standards.
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Growth Event
Partnerships
Two companies partnering is great intel on their growth strategies.
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Transformation Event
Patent Updates
Patent updates can help you to keep an eye on thetechnological trends.
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Growth Event
Portfolio/Fund Update
Can help you adjust your pitch to ensure you hit the right note.
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Growth Event
Product Begins Manufacturing
An indicator of potential post-sales service agreements.
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Negative Event
Product Recalls
This can often lead to improved safety and testing protocols.
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Transformation Event
Rebranding
Suggests a company is looking to setting themselves up to scale.
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Negative Event
Reducing Costs
Could be in the market for one all-round solution instead of multiple.
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Transformation Event
Regulatory Licencing
Clear indications of where a company is looking to focus or expand.
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Transformation Event
Regulatory Licencing (Life Sciences)
Businesses will have to immediately introduce new processes and tools.
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Transformation Event
Relocation
Provides a new client list for those already operating nearby.
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Growth Event
Team Growth
Can involve bringing new strategies, products, and solutions.
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Growth Event
Vacancies
Great for filling roles, or are investigating potential growth areas.
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Negative Event
Warning Letter
Clear indication that a company has improvements it needs to make.
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