In this episode, host Jamie Pagan, Marketing Director at Selligence, is joined by Laura Erdem, Senior Account Executive at Dreamdata, to unravel the significant gains that can be made by aligning sales and marketing teams. Discover why marketing should be your best friend in sales and how their collaboration can lead to a competitive advantage for your business.

Discover how Dreamdata aligns marketing and sales practices to achieve outstanding results. Learn how their marketing team attends weekly pipeline reviews, measures leads moving to Sales qualified, brings predictability to the sales funnel, and supports revenue contribution.

Tune in to this episode to gain valuable insights into how marketing and sales can collaborate harmoniously, optimize business processes, and drive exceptional results for your organization.

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TIMESTAMPS

00:02:20 - Why marketing and sales should be best friends
00:04:50 - Understanding the power of the buyer in modern marketing
00:07:28 - Holistic relationship between marketing and sales
00:08:43 - Laura Erdem on the importance of collaborative marketing in speeding up sales
00:10:03 - Exploring the relationship between marketing and sales in revenue generation
00:12:01 - Discussing the ROI of events in marketing and sales
00:17:22 - A conversation about Dreamdata and its benefits to business
00:18:06 - Aligning marketing and sales to close more deals
00:25:06 - How sales and marketing departments collaborate at Dreamdata
00:30:49 - The integration of marketing and sales at dream data
00:33:06 - Sales collaboration with marketing for better quality leads
00:34:28 - Improving the relationship between marketing and sales teams
00:36:44 - The importance of synergy between marketing and sales

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