Welcome to our 41st episode of The Sales Syndicate Podcast. In this episode, we explored the daily operations of full lifecycle sales in start-ups.

Featuring Jamie Pagan, Marketing Director at Selligence, and Luke Willett, Account Executive at Virti, we cover the challenges of prospecting and business development, finding the delicate balance between automation and personalisation in sales outreach, the importance of project management skills, the power of a cohesive sales-to-customer success relationship, and the significance of upselling, cross-selling, and renewals in the SaaS industry.

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TIMESTAMPS

00:01:38 - Full lifecycle sales in start-ups: a glance into the daily operations
00:04:36 - A glimpse into prospecting and business development in the world of an AE
00:09:34 - Automation, personalization, and events in sales and marketing
00:13:01 - Prospecting and business development pipeline management in small businesses
00:21:12 - Account management in a start-up
00:24:44 - The implications of maintaining the sales to CS relationship
00:26:37 - The importance of upselling, cross-selling, and renewals in SaaS
00:30:41 - Luke Willett discusses partner management and the role of AE
00:36:18 - Jamie Pagan interviews Luke Willett on sales and marketing strategy
00:43:33 - Transitioning from sales in big companies to start-ups
00:48:04 - Focusing on KPIs and priorities

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FOLLOW US

The Sales Syndicate Podcast: https://podcasters.spotify.com/pod/show/selligence
Selligence: https://www.linkedin.com/company/selligence
Jamie Pagan: https://www.linkedin.com/in/jamiepagan/
Luke Willett: https://www.linkedin.com/in/luke-willett-b5441455/

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