In this episode, Jamie Pagan, Demand Gen Manager Selligence, sits down with Aaron Hawthorne, Business Development Manager and LinkedIn Coach @ Hoxo, to chat about personal branding and social selling.

Aaron shares the story of how he came to work for Hoxo, and in doing so has built his personal brand. He covers the principals behind personal branding, the benefits, and his vision for the future of sales in 2023 and beyond.

TIMESTAMPS

01:37 - An introduction to Aaron Hawthorne
06:50 - How recruitment and sales are one in the same
08:15 - The affect of Covid on LinkedIn and networking
10:15 - How Aaron came to work at Hoxo
11:18 - Who are Hoxo?
12:37 - The future of sales with personal branding and social selling
15:00 - Cold calling without relevance
17:30 - The buyers journey
21:08 - The importance of building trust in sales
21:22 - Personal branding in a nutshell
23:35 - Why is personal branding important
27:30 - What is it about personal branding that helps you be better at selling?
31:30 - The similarities between demand gen, personal branding and social selling
33:10 - Ungating your sales content
34:11 - What is your vision for the future of sales?
36:20 - It's in your best interest to build your personal brand
38:08 - How Aaron built his LinkedIn following
40:07 - Consistency is king
44:17 - Quick recap, what is personal branding
45:20 - What is the single starting point to personal branding and social selling
47:06 - A useful tip
48:00 - Aaron's prediction for the future of sales in 2023
50:20 - Will we start to see job descriptions list personal branding and social selling as a desired skill?

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FOLLOW US

The Sales Syndicate Podcast: https://www.linkedin.com/showcase/the-sales-syndicate-podcast/
Selligence: https://www.linkedin.com/company/selligence
Jamie Pagan: https://www.linkedin.com/in/jamiepagan/
Aaron Hawthorne: https://www.linkedin.com/in/aaronhawthornesales/

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