Maximising sales results with goal and trigger selling

Recent episodes

Ft.

Chris Van Praag

•

17:03

⭐️ Special Edition: SaaStock Dublin 2023

How open communication between Sales and Marketing teams benefits everyone

Pre-Christmas Personal Branding Prep

Client success is sales: Debunking 'CS' misconceptions

Battling imposter syndrome whilst building your personal brand in sales

Questions to keep your prospects on a call

Breaking sales stereotypes: The power of unconventional backgrounds

The ins and outs of international selling

Ft.

Patrick Rynne-Coleman

•

01:00:05

The importance of cutting your teeth cold calling

Playing the long game in sales

All episodes Home

Maximising sales results with goal and trigger selling

In this weeks episode, Jamie Pagan hosts Nick Butler, Enterprise Account Executive at Jiminny, to discuss how to implement a goal and trigger sales strategy to maximise your results.

The duo shares tips on how sales professionals can adapt to the changing customer needs and fine-tune their sales strategies. They cover topics like shifting from operational to strategic sales strategies, maximizing sales results with goal and trigger selling, understanding sales triggers, approaching conversations with prospects for effective discovery, identifying prospects' goals and triggers, and the importance of hyper-personalization in sales outreach.

By implementing these strategies, sales reps can better position their solutions as long-term investments and make a compelling case for why their solutions are the best fit for the customer's needs. Tune in to learn how to capitalize on market opportunities, and reap the rewards when the market improves.

--------

TIMESTAMPS

00:03:38 - Navigating the tough tech sales market in 2021
00:06:36 - Sales strategies in a recession: shifting from operational to strategic
00:09:31 - Maximizing sales with goal and trigger selling
00:12:58 - Understanding triggering events in sales
00:13:59 - Driving revenue: how to align sales with business goals
00:15:52 - Strategies for identifying prospects’ goals and triggers
00:17:52 - Identifying triggers for enterprise sales
00:19:48 - How to identify and utilize sales triggers
00:27:42 - Using triggers to shorten sales cycles and build trust
00:30:52 - The importance of hyper personalization in sales outreach
00:34:20 - Impressive Q1 results for Nick, 160% target and 15 closed deals
00:35:51 - Sales strategies and success at Jiminny
00:42:15 - Effective discovery: how to approach conversations with potential clients
00:46:25 - Understanding the importance of goals and triggers in sales

--------

The Sales Syndicate Podcast: https://podcasters.spotify.com/pod/show/selligence
Selligence: https://www.linkedin.com/company/selligence
Jamie Pagan: https://www.linkedin.com/in/jamiepagan/
Nick Butler: https://www.linkedin.com/in/butler-nick/

‍