In this episode, Jamie Pagan, Marketing Director at Selligence, chats with Sophie Ellis, Account Executive at Lunio, to discuss the power of personalisation in sales and share actionable tips for incorporating it into sales strategies. Sophie highlights her success stories with LinkedIn voice notes and how they have contributed to her success in booking big brand meetings.

During the podcast, they cover the following topics:

- How has personalization in sales evolved?
- What are some innovative tactics to connect with potential clients?
- How can sales reps leverage personal branding and social selling in today's business landscape?
- What tools and techniques can improve personalization efforts in sales outreach?

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TIMESTAMPS

00:02:29 - The difficulties of the current market and the importance of personalization
00:05:44 - The evolution of personalisation in Sales
00:13:08 - Using humour to help book demos
00:14:10 - Don't sleep on LinkedIn voice notes
00:19:00 - Leveraging voice notes and personalized videos to boost LinkedIn outreach
00:21:11 - The Importance of Personal Branding and Social Selling
00:24:43 - Personal Branding and Social Selling Success
00:26:56 - The Importance of Personalization in the Sales Process
00:34:42 - Leveraging Personalization in B2B Outreach
00:39:49 - Choosing Voice Notes for Effective Communication
00:40:39 - Using Personalization to Make Sales Outreach More Effective

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