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Why authenticity is such a valuable sales skill

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In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, chats with Cory Lindsay, Account Executive at Lunio, about the value of authenticity in sales roles.

The pair cover how being genuine and honest with customers yields better results, what role authenticity plays in building long-lasting relationships, and how companies can promote a culture of authenticity.

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TIMESTAMPS

00:03:07 - Corentin Lindsay Discusses Sales Career and Startup Experience
00:04:57 - The Importance of Authenticity in Sales
00:08:12 - Avoiding Bad Traits in Sales and Focusing on Authenticity
00:12:12 - The Importance of Authenticity in Sales
00:14:44 - The Implications of Incorrectly Promising Features to Potential Customers
00:15:56 - Understanding Your Sales Tool and Balancing Authenticity
00:18:25 - Authentic Sales in SaaS Companies
00:24:37 - The Importance of Authenticity in Sales and Customer Success
00:28:11 - Strategies for Maintaining Authenticity in Sales
00:34:44 - Developing Authentic Sales Relationships for Long-Term Success
00:40:22 - The Importance of Authenticity in Sales

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FOLLOW US

The Sales Syndicate Podcast: https://podcasters.spotify.com/pod/show/selligence
Selligence: https://www.linkedin.com/company/selligence
Jamie Pagan: https://www.linkedin.com/in/jamiepagan/
Corentin Lindsay: https://www.linkedin.com/in/corentin-lindsay/

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